Dołączył: 31 Paź 2016
|Wysłany: Czw Gru 29, 2016 2:45 am Temat postu: Furniture industry needs more green development
|<p>With the rapid development of the Internet era, people's thinking and behavior has changed, which for traditional enterprises, means that the challenges and opportunities coexist. The market is changing rapidly, if the traditional enterprises have not yet transition consciousness, different from the "chronic suicide", but the transition must first clear direction and objectives in order to pocket enough for their own "emboldened."</p>
<h3>Looking at the industry: to observe changes in the environment</h3>
<p>In addition to its own factors, from the changes in the industry environment, whether the enterprise itself has come to the transition mark is also one of the effective way. But now the furniture industry,outdoor porch chair with canopy the environment has not changed? The answer is yes, but also negative.
We know that factories, stores, distributors, the three constitute the overall pattern of the furniture industry, they are the industry leader, but also by the leader. This love triangle relationship has been sweet from the early into the competition, "the battle of the smoke filled." Therefore, you want to understand the furniture industry environment has not changed, what has changed, from the "three generals," the role of change can be seen a little clues.</p>
<p>From the terminal point of view, although in recent years, electricity, the overall home improvement and other "outlet" rush into the sky, and successfully snatched some of the consumer market, but the furniture is resistant to consumer goods properties, need to experience the performance and touch , And security and logistics system based on online shopping and other hardware, software facilities have yet to be strengthened and improved,modern leisure lounge outdoor rattan patio furniture the majority of consumers will still choose the offline store to buy furniture. Thus, the store is still the furniture industry's most important terminal sales channels, three years has never changed.</p>
<p>As a result, companies should consider their own aspects of the operating conditions in the channel, and a business philosophy rather than relying on the factory dealer team is undoubtedly one of the best weapon to occupy the market, but also fear solid solid rear backing position. In addition, in the battlefield, easy to defend in the difficult position of the party is often easy to win the same token, in the mainstream store location of the store business is virtually better than other locations a lot better.In fact, whether it is traditional mainstream stores, or electricity providers, the overall home improvement and other rising star, the purpose is for enterprises, dealers open market, the products sold to achieve long-term development of enterprises.</p>
<P>Products, services and experience is never out of date, take a look at the furniture industry really do well in the enterprise is not in the products, services, channels, marketing, and other deep plowing and secret agents of the details of the business environment is changing, but the business environment is changing every moment, , But it is this group of people in the pain of the industry formation, live more spirit, ambition.</P>
<p>Self-precipitation: the core competitiveness is very important</p>
<P>A business, "walking rivers and lakes," the essential weapon is the brand's core competitiveness, once the competitiveness of a failure in a moment, and businesses do not have this awareness, it is far from the situation beyond redemption. Throughout the ages, the name stay green history of the enterprise, only those who have their own characteristics of the competitiveness of the "battles."</P>
<P>We are familiar with the home appliance industry Gree, the annual output value reached hundreds of billions. As the industry leader, it has the core competitiveness of home appliances air conditioning, master the development of the industry overall, occupy the high market share, and high product quality, high visibility, consumers buy it, so even in the next 5 years, it remains the status quo Development, still able to eat in the industry open, because its core competitiveness is also firmly in their own hands, and the terminal channel is rich in resources,wall hanging rack for clothes can be described as natural and readily available.
At this point, if you are unknown household appliances small businesses, want to produce brand, the terminal channel perfect industry share, you have to ask yourself whether a subdivision of the core competitiveness of the field, and The core competitiveness is best not others, and you just have another, or by virtue of brute force or a cavity blood is still difficult to open the market gap.</P>
<P>On the other hand, the furniture industry, there are similar cases, may also be more vivid and more complex. Custom development in the past two years in full swing, such as the success of the achievements of home delivery, peacekeeping Italian custom, Sofia and other industries dark horse. Take the goods is still goods, the foreseeable and timely capture the wind this custom, the recent state is "triumphant", not only in the marketing battle on the new staged repeatedly played in the terminal channel is also at full capacity.</P>